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Case Study Overview

Brazilian Sun Packaging

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BEFORE AND AFTER

Brazilian Sun is a company specializing in sunless tanning products and services, delivering premium products made with natural and exotic ingredients from the Amazon. The goal was to reflect the brand’s ethos: environmentally conscious, healthy sun-kissed glow, premium quality, and minimalistic design.

AFTER

BEFORE

THE CHALLENGE

The previous packaging and logo failed to convey the premium nature of the product. The white bottle gave an inexpensive appearance, and the logo had readability issues due to its unbalanced layout. The challenge was to redesign the logo, balance the long name “Brazilian Sun” and the tagline “Golden Tan,” while improving readability and reducing visual noise. Additionally, we needed to create a premium look that avoided clichés of “exotic” or “tropical” designs often associated with natural Amazonian ingredients, focusing instead on a high-end cosmetic feel. Lastly, the packaging required an upgrade to elevate its overall appearance, matching the premium quality of the product and creating a tactile, luxurious unboxing experience.

PREVIOUS PACKAGING

REDESIGN THE LOGO

Balance the long name “Brazilian Sun” and the tagline “Golden Tan,” while improving readability and reducing visual noise.

CREATE A PREMIUM LOOK

Avoid clichés of “tropical” designs often associated with natural Amazonian ingredients, focusing instead on a high-end cosmetic feel.

UPGRADE THE PACKAGING

Elevate the overall appearance to match the premium quality of the product and create a tactile, luxurious unboxing experience.

THE SOLUTION

Starting with the logo design, we addressed the balance of the brand name and tagline by refining the font weight and proportions. A simple yet effective sun symbol was created above the word "Sun," drawing attention and establishing a cohesive brand icon. This redesigned symbol was inspired by the previous logo's concept, keeping a connection to the old design while modernizing it. We also retained some structural elements of the original packaging layout, ensuring continuity and familiarity for existing customers.

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The packaging design was transformed using natural skin tones paired with gold foil accents to highlight the product’s luxurious and tanning effects. The bottle was switched from white to a natural printed serigraphy one with a golden lid, elevating the perceived quality. A minimalistic label design was introduced to emphasize the premium and natural qualities of the product. The outer box added shelf appeal, featuring tactile finishes like gold foil and incorporating the sun symbol on the inner flap for a seamless unboxing experience.

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KEY TAKEAWAYS

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Switching to a serigraphy bottle with a golden lid greatly enhanced the product’s premium image. 

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By focusing on minimalistic design paired with carefully selected print finishes, the brand successfully conveys a natural yet luxurious identity. 

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The addition of an outer box provided shelf appeal and a tactile luxury, featuring gold foil for a high-end finish. 

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By redesigning the logo and retaining elements of the old packaging’s structure and symbol, we maintained a connection to the brand’s heritage while delivering a fresh, modern look. 

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Details such as the inner flap design with the sun symbol added an element of surprise and brand storytelling. 

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The result is a simple yet elegant product that conveys a natural, minimalistic, and premium identity.

CONCLUSION

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The redesign of Brazilian Sun’s packaging and logo not only elevated its aesthetic appeal but also strengthened its positioning as a high-end cosmetic product. The thoughtful changes to materials, finishes, and design elements create a cohesive brand experience that resonates with the environmentally conscious and luxury-driven consumer.

More Case Studies to come

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A global branding, packaging, and surface design studio. Based in Italy and Brazil, we combine creativity and strategy to deliver designs that stand out, connect, and inspire. Let’s create something extraordinary together!

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