Case Study Overview
Uncle Harry's Natural Products full rebrand
THE CHALLENGE
The original logo featured an illustration of “Uncle Harry” himself, which felt outdated and no longer reflected the company’s current ownership — now entirely woman-led. Additionally, the packaging needed to adapt to smaller formats without losing visual impact. It was essential to maintain brand recognition through key elements, particularly the signature lime green color, while evolving the look for a modern, vibrant aesthetic.
BEFORE AND AFTER
Uncle Harry's Natural Products is a family-run company committed to creating earth-friendly body care products. With a focus on sustainable, high-quality botanicals, their formulations are hand-made using local, organic ingredients. The goal of this redesign was to modernize the brand’s visual identity while retaining its natural, approachable feel — and ensuring strong shelf presence in a highly competitive market.
BEFORE
AFTER
REDESIGN THE LOGO
Transition from the illustrated character to a clean, customized font that feels modern, balanced, and bold enough for small-scale packaging.
CREATE SHELF APPEAL
In a crowded market, the new design needed to stand out. The lime green color remained a core element, paired with contrasting, bold background colors to amplify visibility.
UPGRADE THE LABELS
The design had to reflect the brand’s Ayurvedic, natural approach while staying minimalist and easy to navigate across different product lines.
THE SOLUTION
We reimagined the logo using fully customized bold, sans-serif typeface with subtle, rounded details — a nod to the organic curves found in nature. This created a fresh, approachable feel while remaining strong and readable at smaller sizes. The monogram "UH" was subtly integrated into a leaf symbol, reflecting the brand’s botanical roots and aligning with the embossed texture introduced on the labels.
For the labels, we developed a fluid, layered shape in blue and green, inspired by natural textures and topographical lines. White embossed wavy lines and powdered dot patterns mimic the tactile feel of the products, reinforcing the brand’s handmade, Ayurvedic essence. This layered approach gives depth and cohesion to the design across the product range.
The bottle remained predominantly white, with the signature shape centered as a visual anchor for the logo and product details. Accent colors like blue and green were strategically placed to enhance readability while connecting visually to the layered background shapes. Each product variation maintains this unique color palette within this structure, ensuring a cohesive line without feeling repetitive.
KEY TAKEAWAYS
Bold Custom Typography:
A clean, rounded sans-serif font maintains readability and conveys an approachable yet modern feel.
Signature Color Integration:
The iconic lime green remains central, now paired with strong contrasts for maximum shelf visibility.
Textured Label Design:
Embossed white lines and organic shapes mimic natural patterns, reinforcing the brand’s handmade, Ayurvedic philosophy.
Scalable Visual System: The flexible color and shape variations ensure cohesion across product lines while adapting to different sizes and packaging formats.
Scalable Visual System: The flexible color and shape variations ensure cohesion across product lines while adapting to different sizes and packaging formats.
