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GigaBum
Pharma&Cosmetics, Branding, Packaging
2025
Gigabum is a probiotic supplement with a punchy name and an even punchier design.
Delivered in a thin, letterbox-friendly bottle, it’s optimized for online distribution—no more missed deliveries or bulky packaging.
But the real disruption lies in the visuals: a happy, bloated-belly lady set against a playful intestinal background brings humor and relatability to a topic that’s often taboo.
The design leans into the name —Giga + Bum—with bold confidence. A pastel palette of blue, pink, and a yellowish green instantly stands out on shelves typically dominated by sterile white packaging.
It’s cheeky, memorable, and unafraid to talk about gut health with a smile.
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