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Kraftung

Boxes&Mailers

2019

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For Kraftung, an environmentally friendly straw brand, we crafted a packaging design that beautifully balances sustainability and eye-catching appeal. Utilizing kraft materials as the base, we introduced yellow as a vibrant contrasting color to create a striking visual impact. The addition of UV spot as a print finish adds a subtle yet effective highlight, enhancing the overall design. As the product is primarily sold on Amazon, our goal was to create a high-contrast look that ensures Kraftung stands out amidst tough competition. This thoughtful design not only communicates the brand’s commitment to the environment but also attracts customers seeking eco-friendly solutions. Photos © Copyright: Studio Zak
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Hey! We are Studio Zak

A global branding, packaging, and surface design studio. Based in Italy and Brazil, we combine creativity and strategy to deliver designs that stand out, connect, and inspire. Let’s create something extraordinary together!

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