For Kraftung, an environmentally friendly straw brand, we crafted a packaging design that beautifully balances sustainability and eye-catching appeal. Utilizing kraft materials as the base, we introduced yellow as a vibrant contrasting color to create a striking visual impact. The addition of UV spot as a print finish adds a subtle yet effective highlight, enhancing the overall design. As the product is primarily sold on Amazon, our goal was to create a high-contrast look that ensures Kraftung stands out amidst tough competition. This thoughtful design not only communicates the brand’s commitment to the environment but also attracts customers seeking eco-friendly solutions. Photos © Copyright: Studio Zak