Petras

Boxes&Mailers, Branding

2025

Petras is a family-run business from rural Brazil producing sustainable eucalyptus charcoal and other eucalyptus-based products. After 25 years, they came to us ready for a new chapter while wanting to honor the story that brought them here.

At the heart of the refresh is a refined logo, keeping Petras’ distinctive “E” and recognizable green and orange palette while bringing balance and clarity to its form. For the consumer line, we reimagined their mascot—originally from local comics—into a clean, contemporary illustration that carries warmth and approachability across every pack. For the corporate side of the business, the logo stands on its own, neutral and confident, ready for business cards, delivery trucks, and B2B presentations without the mascot when formality calls for it.

For their charcoal range, we retained Petras’ signature black packaging and vivid orange stripes, allowing for a smooth transition from old to new on store shelves while making the brand instantly recognizable to returning customers.

We expanded the mascot playfully across three pack sizes, each capturing a lightness and joy around the act of grilling while maintaining a practical, clean structure that holds up even after opening.