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Tealicious

Branding, Food and beverage, Packaging

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2023

Tealicious is a Brazilian tea brand crafted for export, celebrating its tropical roots with vibrant energy and fresh authenticity. Where tucanos, monkeys, and leopards roam, the brand invites tea lovers worldwide into a lively, natural world that’s unmistakably exotic.
The storytelling unfolds through hand-drawn illustrations of lush foliage and native wildlife, wrapping around the can like a vivid invitation to experience the sun-soaked plantations where the leaves are harvested.
The logo is distinctive yet approachable, designed to complement the artwork while anchoring the brand’s identity with clarity and warmth.
The packaging system uses a striking black background that contrasts sharply with bright yellows, greens, and reds, creating a bold tropical palette that energizes the shelf.
Every detail highlights the natural quality of the tea while crafting a cohesive look that feels fresh, premium, and inviting. Photos © Copyright: Studio Zak

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