The Bull

symbol of Turin, appears as a seal in metallic yellow and in relief. The coin element was already part of the original label, and here it is reworked to reinforce the sense of origin and continuity with the past, while giving it a more defined role.

The Botanical Pattern

is developed through a fine engraving-style line, inspired by historic vermouth labels, characterised by very rich and detailed illustration. This directly connects to the artisanal care and complexity of the recipe. The aromatic herbs used as the infusion base of the vermouth are used as the foundation of the label.

Turin's Portici

are synthesised into geometric lines, applied to the neck label and as pillars to the word Rosso, while the Monferrato hills repeat as a relief pattern behind the IGP designation. This creates a recognisable rhythm without being didactic.

Carlucce

Pharma&Cosmetics, Branding

2017