Paula Pozza took the stage at the European Brand & Packaging Design Association conference in Helsinki as part of this year’s theme, Pause to Think, Move to Create. EPDA brings together some of the leading packaging agencies, brand specialists, suppliers, and industry experts from across Europe. It has long been one of the most important forums for discussing where branding and packaging are heading, making it a particularly meaningful stage for the conversation. The talk exp

We attended the European Brand & Packaging Design Association conference in Porto. We’re closely connected to EPDA, and it’s a space that brings together deep knowledge from across the packaging field, while keeping us in conversation with others shaping the industry. One of the highlights was the Sandeman talk, followed by a visit to their cellars. Sandeman is often referenced as a heritage brand, but seeing it up close shows what that actually means. They were pioneers in a

Paula Pozza will be speaking at the EPDA Conference Helsinki 2026. The talk focuses on something we don’t always make visible. The time we carve out beyond client work. To explore, test ideas, and work without a brief or a deadline. Not as a luxury, but as part of the process. Those moments are where new directions start. Where ideas are pushed further, without constraints, and where creativity is allowed to reset. And in the end, it feeds everything else. Because better thin

This year, Studio Zak took part in Packaging Première Milan together with DIW Print, presenting Play With Finishes.