Paula Pozza on the Role of Design in International Expansion

Taking a brand into a new market sounds simple enough. Until you have three languages, four extra claims and three distributors asking for changes. Paula Pozza talks to Estetica Export about designing brands for international markets, and why packaging should be part of the export conversation from the start.

Check out the full article at the link below:

https://www.esteticaexport.com/your-packaging-is-part-of-your-export-strategy-paula-pozza-on-the-role-of-design-in-international-expansion/