Favourite Design Book 2025 — Gigabum

Gigabum was featured in the Favourite Design Book 2025.

A probiotics brand that doesn’t look or behave like one.

The packaging was designed to be slim enough to fit through a letterbox, turning something usually inconvenient into something effortless.

But the real shift is in how the brand shows up.

Built around body positivity, Gigabum plays with a topic that is still a bit taboo, but does it with humour and boldness instead of the usual clinical tone.

And that’s exactly why it stands out.

You can explore the book here.