Studio Zak

The Brands
We Remember

ONLINE · COMPLIMENTARY

An online design session with Paula Pozza.

Beautiful packaging doesn’t guarantee memorable brands. So what is it that make people connect, and remember a brand?

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WHAT WILL PEOPLE REMEMBER ABOUT YOUR BRAND?

We’re surrounded by products. An insane amount of them, actually.
But only a handful become brands we recognise, talk about, and care about.

So what makes those brands different? Paula Pozza looks at real examples of how storytelling, packaging, and brand activations work together to build brands people connect with.

WHAT WE'LL EXPLORE

1. Why are brands starting to blend in?

The same trends, the same inspirations, and now the same AI-generated content. We look at how and why brands end up blending in.

2. Why some brands become unforgettable?

Why some brands become instantly recognisable, and what we can learn from brands that have challenged and disrupted their categories.

3. How storytelling turns products into brands?

How packaging can tell a story before someone reads a single word, and how that story continues every touchpoint people experience your brand.

FOR THE PEOPLE BEHIND THE PRODUCTS.
FOUNDERS, BRAND OWNERS, AND MARKETING TEAMS, THIS ONE’S FOR YOU.

Maybe you’re getting ready to launch, growing your brand, or thinking it’s time for a refresh. Maybe you’re simply tired of looking a little too much like everyone else.

This session will spark some ideas before your next brand decision.

THE STORY EDIT

What story is your brand telling? Let’s talk about yours.
The Studio Zak Story Edit is an exercise to help you explore what makes your brand yours, and how to express it through packaging and brand activations.

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YOUR HOST

Hey, I’m Paula Pozza.

For almost 20 years I've been fascinated by the way brands become part of people's lives.

During that time I've led international branding and packaging projects, launched new brands and helped established ones evolve across different markets and cultures. Working internationally has shaped the way I approach branding, bringing together different cultural perspectives and a deep understanding of how products need to communicate with different audiences.

Today, I lead Studio Zak, an international, award-winning branding and packaging design studio. Where we tell brands stories, through design.

Connect with me on Linkedin.

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An international, award-winning branding and packaging design studio for product-led brands.
We start with strategy and storytelling, then give your story a voice, a look, and a little sass. From brand identity and packaging to brand activations, it’s all about telling your own story.