The time Paula Pozza was caught off guard for a spontaneous interview about our winning concept for the EPDA Label Design Challenge, exploring how illustration, storytelling and print finishes came together. Check out the full interview at the link below: https://www.epda-design.com/news/paula-pozza-studio-zak

Taking a brand into a new market sounds simple enough. Until you have three languages, four extra claims and three distributors asking for changes. Paula Pozza talks to Estetica Export about designing brands for international markets, and why packaging should be part of the export conversation from the start. Check out the full article at the link below: https://www.esteticaexport.com/your-packaging-is-part-of-your-export-strategy-paula-pozza-on-the-role-of-design-in-internat

Paula Pozza joins EPDA and Hubergroup’s conversation on brand colour consistency, sharing Studio Zak’s experience with Petras and the challenges of keeping a recognisable brand colour consistent across packaging, print and every other touchpoint. Check out the full article at the link below: https://www.epda-design.com/news/colour-selection-colour-communication-colour-matching

PRINTlovers just featured our Play with Finishes project. A deck of illustrated playing cards where foils, textures, and storytelling become part of the game. Check out the full article at the link below: https://www.printlovers.net/play-with-finishes-giocare-con-le-finiture/

Last week in Helsinki, Studio Zak won the EPDA Label Design Challenge with our label design for Ordre de Malte France. The brief was simple, but very challenging, summarized into a single phrase: “Every light, small or grand, creates a ripple of hope.” Ordre de Malte France has been supporting vulnerable people for almost a thousand years through healthcare, social services, emergency response, and humanitarian aid. When approaching the brief, it quickly became clear that thi

Paula Pozza took the stage at the European Brand & Packaging Design Association conference in Helsinki as part of this year’s theme, Pause to Think, Move to Create. EPDA brings together some of the leading packaging agencies, brand specialists, suppliers, and industry experts from across Europe. It has long been one of the most important forums for discussing where branding and packaging are heading, making it a particularly meaningful stage for the conversation. The talk exp

Canmaker Magazine featured Barzini and our thoughts on the often-overlooked relationship between design and production. From colour consistency to print finishes, packaging only works when the physical product matches the vision. Download full pdf below.

We attended the European Brand & Packaging Design Association conference in Porto. We’re closely connected to EPDA, and it’s a space that brings together deep knowledge from across the packaging field, while keeping us in conversation with others shaping the industry. One of the highlights was the Sandeman talk, followed by a visit to their cellars. Sandeman is often referenced as a heritage brand, but seeing it up close shows what that actually means. They were pioneers in a