EPDA Porto — What Heritage Actually Looks Like
We attended the European Brand & Packaging Design Association conference in Porto. We’re closely connected to EPDA, and it’s a space that brings together deep knowledge from across the packaging field, while keeping us in conversation with others shaping the industry. One of the highlights was the Sandeman talk, followed by a visit to their cellars. Sandeman is often referenced as a heritage brand, but seeing it up close shows what that actually means. They were pioneers in a
EPDA Helsinki — Speaker Announcement
Paula Pozza will be speaking at the EPDA Conference Helsinki 2026. The talk focuses on something we don’t always make visible. The time we carve out beyond client work. To explore, test ideas, and work without a brief or a deadline. Not as a luxury, but as part of the process. Those moments are where new directions start. Where ideas are pushed further, without constraints, and where creativity is allowed to reset. And in the end, it feeds everything else. Because better thin
