Toxic Tulip
Boxes&Mailers, Branding, Packaging
2026
Toxic Tulip is a flower shop like no other. No romantic florals or soft pastels. This is rebellious, it is toxic, it’s not your grandma’s bouquet.
In every category, we see products and brands that disrupt the market, go against the current, and set the tone. Toxic Tulip did just that in the flower shop market, turning something traditionally delicate into something strange and bold.
With its own line of products, Boaster Blood is the hero product. The storytelling is clearly shown in every choice: from the product names and tagline to the imagery, packaging, and selection of flowers; carnivorous whenever possible.
The hero product features a tactile label finished with red and blue foil, making it as irresistible to touch as it is to look at. It’s truly drop-dead gorgeous. Created for a young generation of proud homebodies and self-proclaimed flower parents, Toxic Tulip is here to make flowers and gardening cool again.
With brand activations involving temporary tattoos, a goth pop-up store, and special coffin-shaped flower boxes, the storytelling is carried across each touchpoint. Everything about Toxic Tulip screams toxicity, in a playful way.
Toxic Tulip is blooms for rebels.
