Vacaca Tea
Branding, Packaging, Food and beverage
2024
A little relief. A little cheek.
Some products come with a delicate subject. Vacaca Tea is a premium laxative tea; but with a name like that, we knew we could bring a full sense of humour to the whole story line.
The idea was to be open about what the tea does and have a little fun with it.
We incorporated a tea bag into the logo, connecting the name directly to the product, with its string weaving into the illustrated character below.
Alongside the humour, smaller ingredient illustrations add detail and connect the design back to the tea itself. There’s a balance between what catches your eye first and the little things you notice when you take a closer look.
So we have a packaging with a clear purpose and a light touch, designed to make people smile, draw them in and invite them to pick it up. A little connection, from the first glance to the finer details.
