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Vacaca Tea
Branding, Packaging, Food and beverage
2024
Vacaca is a premium soothing laxative tea that brings humor and honesty to a category often handled quietly. Playful yet effective, the brand uses lighthearted storytelling to invite customers in with a smile.
The storytelling centers on a cheeky illustration of a lady doing yoga while letting out a little release, capturing the tea’s gentle effect with a wink.
This fun visual balances perfectly with a clean, simple logo that incorporates a tea bag for easy recognition. Subtle drawings of the key ingredients add warmth and authenticity, grounding the playful tone in real benefits.
The packaging carries this playful spirit forward with bright, uplifting colors and clear typography. Joyful character moments give the pouch instant shelf appeal, making Vacaca stand out while feeling friendly and approachable.
This is tea that doesn’t take itself too seriously— but definetly stands out.
Photos © Copyright: Studio Zak
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