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Wild Goat
Branding, Food, Packaging, Pharma&Cosmetics, Sport & Wellness
2026
Wild Goat is a performance nutrition brand created for a new generation of golfers. Serious about the game, but less interested in everything traditionally associated with it.
We developed the full brand identity, including the logo, typography, illustration, graphic elements, stickers and packaging.
A loose script logo, clean typography and colours drawn from the course complete an identity that feels connected to golf, without losing its sense of humour.
The playfulness goes all the way into the smallest details. The Wild Goat character hides a visual play on words, combining the goat with a golf tee to create its very own “goat-tee”. A simple detail that brings the humour of the brand into the character itself and creates little moments of discovery.
That personality carries into the entire identity. Exaggerated proportions and distorted perspectives turn the golf course into Wild Goat’s own playground, while curves taken from the landscape move across the brand as graphic elements.
Wild Goat takes performance seriously, but its language stays fun. The storytelling gives people something to connect with beyond ingredients and functional benefits, creating a supplement brand with its own character, humour and point of view.
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