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Sipette
Branding, Food and beverage, Packaging
2025
Sipette is a sparkling lemon tea made in small batches with locally sourced ingredients. It’s fresh, natural and not full of sugar.
The story starts at the top of the can, with the lemon tree. Underneath, the farmer picks the lemons. It’s a small scene, but it tells you where the drink comes from. The lemons are where the whole story begins.
We wanted to show the local and handmade side of Sipette. It’s not a drink to sit in a supermarket shelf, but sold at boutique cafes and gourmet stores. The drawing is loose and a little imperfect. You can feel the hand behind it, just as you can with something made in small batches.
The farmer brings a human side to the story. Someone grows the lemons and someone picks them. It makes the idea of “locally sourced” more than a line written on the can.
The colours are playful but bold. The purple background against the yellow lemons and green leaves makes everything feel bright and fresh. The yellow strip with the Sipette logo stays visible, so the name is easy to find among all the illustration.
Sip light, sparkle bright.
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