Chá Chá Club
Branding, Food and beverage
2025
Originally from Brazil, Cha Cha Club’s name is a playful twist on “chá” (tea in Portuguese) and the lively cha-cha dance, giving the impression you’re joining an exclusive club—or even a cult—for tea lovers. This sense of belonging is at the heart of the brand, turning the daily tea ritual into a joyful escape with a bold, approachable attitude that feels like a small celebration in your day.
The visual identity embraces the neo-vintage trend in a luxurious yet modern way. A framed logo inspired by vintage nightclub signs anchors the system, setting a warm, inviting tone. The illustration style is modern yet textured, creating a nostalgic atmosphere while remaining minimal and easy to connect with. Layered elements taken from the tea itself add depth and discovery to the illustrations, crafting a visual narrative that rewards a second glance.
The muted, sophisticated colour palette contrasts with a bright yellow focal point on the tin’s lid, ensuring the packaging stands out on your kitchen countertop as a display-worthy object you’ll want to keep within reach.
The tea is presented in a luxurious tin featuring relief typography, providing a tactile unboxing experience that elevates the ritual of opening your tea and enhances the anticipation of brewing your cup.
