Frizzio is a kombucha inspired by vintage juice cartons—packaged in a recycled Tetra Pak and designed to feel straight out of another era, but with a playful, Gen Z twist. The visual identity combines grainy illustrations with a nostalgic color palette of burnt orange, deep navy, and soft beige. A quirky dog character wraps around the pack, tail wagging as it reappears on the back—adding a fun, collectible feel. Tapping into Gen Z’s love for nostalgia, Frizzio embraces a neo-vintage aesthetic: not a replica of the past, but a fresh take that blends retro charm with contemporary attitude. Its debut flavor, orange, sets the tone—bold, slightly cheeky, and ready to shake up the kombucha shelf with personality and style.