WHAT WILL PEOPLE REMEMBER ABOUT YOUR BRAND?
Every day we're surrounded by hundreds of products, yet only a handful become brands we recognise, talk about and return to. The Brands We Remember explores why. Through real examples, Paula reveals how storytelling, packaging and design work together to create brands that don't simply get noticed - they stay with us long after we've put them back on the shelf.
WHAT WE'LL EXPLORE
1.
WHY BRANDS ARE FADING INTO THE CROWD
How repeated trends, category conventions and AI-generated content are contributing to an increasingly crowded landscape.
2.
WHY SOME BRANDS BECOME UNFORGETTABLE
Why some brands become instantly recognisable, and what we can learn from brands that have challenged the conventions of their categories.
3.
HOW STORYTELLING TURNS PRODUCTS INTO BRANDS
How packaging can tell a story before someone reads a single word, and how that story continues across every touchpoint where people experience the brand.
THE BRANDS WE REMEMBER IS FOR FOUNDERS, BRAND OWNERS AND MARKETING TEAMS BEHIND PRODUCT-LED BRANDS.
Whether you’re preparing to launch, growing an existing brand, considering a refresh or simply finding it harder to stand out in a crowded market, this session is designed to make you look at your brand from a different perspective.
WHAT STORY IS YOUR BRAND TELLING?
As part of The Brands We Remember, you’ll get access to the Studio Zak Story Review, an exercise designed to challenge your brand’s story.
The review explores how clearly that story comes through, what makes it uniquely yours, and whether it carries consistently from your packaging into the wider brand experience.
Once completed, you'll receive a personalised mini Story Audit with observations based on your answers and a few ideas to consider.
YOUR HOST
Hey, I’m Paula Pozza.
For almost 20 years I've been fascinated by the way brands become part of people's lives.
During that time I've led international branding and packaging projects, launched new brands and helped established ones evolve across different markets and cultures. Working internationally has shaped the way I approach branding, bringing together different cultural perspectives and a deep understanding of how products need to communicate with different audiences.
Today, I lead an international team at Studio Zak, helping product-led brands around the world build distinctive identities with storytelling at their core.
Connect with me on Linkedin.
Studio Zak is an international, multi-award-winning branding and packaging studio specialising in storytelling for product-led brands. From strategy and identity to packaging and illustration, we create brands with a distinctive voice and stories worth telling.
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The Brands We Remember
