For Retro Verdejo wine, we designed an innovative interactive label that features a unique peel-and-stick element, allowing consumers to uncover additional information about the Verdejo grape. This engaging approach not only enhances the consumer experience but also provides an educational aspect, showcasing the wine’s character and heritage in a memorable way. The label incorporates a vintage aesthetic with intricate bird illustrations, evoking a sense of tradition and charm. By combining this nostalgic design with interactivity, we created a label that stands out on the shelf and resonates with wine enthusiasts seeking a deeper connection to their choices. Photos © Copyright: Studio Zak